# Profile of Our Typical Clients

Technically speaking, our clients are the agencies, except in the case of no AOR existing. When we say "our client," this typically is referring to whichever agency we are working with on a campaign. The brand itself is the agency's client. So in communications, we will almost always say "your client" when speaking to an agency team about a brand they are working on with us.

However, for just the purposes of this page, the words "brand" and "client" are used interchangeably in the title.

It may not seem like a big deal right now, but this distinction is very important in every day use. AMG occupies a particular niche in which we could be perceived falsely as an agency, which is extremely hurtful to our business as it can threaten to cannibalize our ongoing agency relationships, and have them see us as competition for multicultural budgets.

On to the point...

## What brands do we work with?

Asian Media Group has a very wide ranging breadth of experience across verticals. To get a fuller picture, you can look at our main website. Even that is not a full list.

What nearly all of the brands have in common, is that they are global brands, and usually Global 500 or Fortune 100 companies.

There are many reasons for this, but the most prominent is simply budget. Global 500 companies have the overhead capital to be able to employ varied, complex media strategies.

They also already enjoy deep, widespread consumer recognition, so display and preroll advertising are effective in bringing the brand back to be top of mind. Unlike local brands, they do not have to get as complex messaging across in one 300x250 banner, or one 30 second ad, in order for the consumer to basically understand what it is that they are selling.

This distinction is important, because it gets further to the heart of the value that we provide, which lies in incremental efficiencies of branding and selling products.

The reach that we provide, at scale, is of major benefit to clients.